March 25, 2023


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Alexander Development Firm – Trendy Accessibility

To fulfill the necessity for mass-market housing in a rising metropolis, Alexander Development Firm made housing extra accessible and adjusted the face of Palm Springs with it. Town grew with the addition of greater than 2,500 revolutionary Modernist properties. Alexander Development is alleged to have doubled the scale of the town with their developments.

In regards to the Alexander Development Firm

Early Alexander adverts learn “Designed by Architects, Constructed by Grasp Builders for Everlasting Worth.” This emphasised design and building high quality. The uncomplicated, mild and ethereal designs appealed to patrons in search of a extra carefree lifestyle. Working intently with architect William Krisel, the group saved prices down and high quality excessive.

“Home of Tomorrow” designed by William Krisel for Robert Alexander and his spouse Helene, accomplished in 1960. Picture by Gary Bembridge.

Reasonably priced Palm Springs Trendy

To maintain prices down, the Alexander Development Firm deliberate effectively, used easy building and acquired artistic with assets. Ornamental and structural worth exhibits in uncovered roof planks that accent ceiling beams. The three-quarter partitions let mild stream by way of, reducing materials prices. Along with saving cash, selecting to not use molding and trim additionally formed a brand new look. By re-using the ground plan, additionally they saved on building prices.

A Charles Du Bois Alohaus home in Vista Las Palmas neighborhood of Palm Springs.
A Charles Du Bois Alohaus house in Vista Las Palmas neighborhood of Palm Springs. Picture by Kelly Peak Pictures.

Alexander Development all through the Metropolis

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Whereas footprints have been practically similar, architect William Krisel oriented and embellished every home otherwise. The private touches on Alexander Development properties created a group of linked, however distinctive properties. The Twin Palms Estates tract contains two palm bushes within the entrance landscaping of every lot. Krisel deliberate for landscaped berms within the entrance yards. Whereas creating customized yards, the thought additionally reduce a number of the building website grime removing prices.

Alexander Construction Company
Metal Home #2, one of many few Alexander Development Firm metal properties created earlier than rising metal prices made undertaking completion inconceivable. Picture by Kansas Sebastian/ CC BY-NC-ND 2.0.

Enlarged Alexanders and Deluxe Facilities

As constructing continued, the Alexanders maintained the basics whereas growing in dimension. Providing terrazzo-like vinyl flooring, mirrored partitions, deep roof overhangs, insulation and loads of different selections, a purchaser may create a unique house. For versatile consistency, the signature two bushes within the entrance yards aren’t at all times palm bushes.

Modern Las Palmas Estates in Palm Springs
Tying neighborhoods collectively – Two palm bushes may be noticed in entrance of façades that seem to stretch throughout the hundred foot large heaps. Picture by Kansas Sebastian / CC BY-NC-ND 2.0 .

Helene Alexander cherished Krisel’s lavish Alexander spec home a lot, she insisted they transfer into it themselves. Along with the Alexanders, Elvis and Priscilla Presley used the home for a yr as their honeymoon hideaway. (Learn and see extra of the home right here.) Abruptly ending enterprise and saddening their shut associates and neighborhood, the Alexanders died in a foul-weather personal aircraft crash on November 14, 1965.

Modernism Week in Palm Springs

The 2021 Modernism Week Fall Preview is the proper time to discover extra Mid Century Trendy neighborhoods in Palm Springs. Take a guided tour of Indian Wells together with the village and strolling the interiors and exteriors of the historic neighborhood. Get your tickets right here and tour the Albert Frey house whilst you’re within the space!

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Practically as well-known because the city itself, Alexander Development Firm’s Alohaus Swiss Miss introduced a contemporary Hawaiian twist to Palm Springs!

And naturally, don’t neglect to observe us on Instagram, Fb and Pinterest  for extra Mid Century Trendy inspiration!